… to the absolute disaster that was the launch of “subscription only” on March 27, 2023.
I’m glad that Waves has reversed those decisions and embraced the coexistence of subscriptions and perpetual licensing.
Keep it up!
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Yeah, eliminating the perpetual license was a big misstep, but they realised it and reversed their decision shortly after. It also took bravery to admit they were wrong. Not everyone would have done that.
It should have earned them extra respect, but too many people were seeing red and didn’t want to look past their own anger. Not one of them would be able to tell you they’ve never made mistake before in their life. The hypocrisy is overwhelming.
But Happy 1 Year all the same Waves.
I disagree. This was most likely a management decision based on numbers. Benn Jordan brought up some good points that Waves was possibly trying to get acquired: https://youtu.be/b_Aq3pCtsZo?si=nKqII06f1DK6_688&t=1021 The most likely and only reason why Waves admitted their fault was because the backlash would have hurt their revenue in the long term.
Benn’s a smart guy, does his research, but isn’t always right.
From where I’m standing Waves have shown no sign of wanting to be acquired. The motivating driving force being able to drop their highly controversial WUP and StudioVerse.
That first point doesn’t need explaining, but the second point…
Every one was so fixated on the forced subscription the endless anger and arguments seemed to have eclipsed the fact that StudioVerse was launched at the same time. Most people didn’t discover it until months later.
These new StudioRack presets introduced with StudioVerse requires the right plugins to work and you need to be licensed to use those plugins. Without them its going to be very hit and miss about which presets you could use and requires you to outlay more money if you want to use a particular preset that you needed plugins for.
That on its own isn’t too bad, they made it relatively easy, but what if you had to do it multiple times. It doesn’t make for the best idea or experience now. No to mention it makes StudioVerse look like its just an excuse for a cash grab which is also not good for company rep,
So it seems, for people to see the best side of StudioVerse, experience it at its full potential, that they would need to give everyone an access to all the plugins. This would mean they can also change the nature of plugin updating and drop WUP. Now all of a sudden it starts to make sense to look at a subscription model. So many businesses are doing it these days, even down to those behind the apps on our phone.
You can see how they thought it might be safe to assume people will be okay with a sub. Of course the logic is faulty, but that doesn’t stop them from giving it a go and discovering faults in their logic after the fact.
Not everything is about a cash grab. They could have simply dropped all these sales or make you pay for plugins past the $240 WUP cap. The fact that they do a 25% off WUP sale also underlines that its not about the cash.
The sub prince on Waves Stream seems a little excessive for just one plugin, so that might be a bit of a cash grab, but not the standard subscriptions.
Waves are a company and at the end of the day everything is about the cash.
Yes, of course it is, they still have bills to pay and new products to fund.
Though, not everyone is business is out to screw people over for the sake of a few dollars. As I already stated Waves already has A LOT of opportunities to make more money than it does, charge more than it does, but it hasn’t. That speaks more loudly in testament than the assumption made to the contrary.
Not everyone is motivated by money or greed.