Introducing Waves Creative Access

Hi @vincent.dasilvaaires,

I think the Information in my previous post, should answer some if not most of your questions.

  • Waves licenses that you have purchased remain yours. We are not taking them away and will continue to support them.
  • Moving forward, any new plugins, features, and components will only be added to the subscriptions.
    That being said, there is no rush to purchase a subscription until you need a newly released plugin, or to update Waves software to a newer version in order to support a new or updated system.
  • You can continue to use the plugins and bundle license versions that you own, on systems, operating systems, and host application versions they are compatible with, for as long as needed.

The majority of my plugins are not compatible with my Mac. I’ve been waiting to update them when I could afford it. Those plugins are 100% useless to me now. YOU HAVE MOST DEFINITELY STOLEN THOSE PLUGINS FROM ME! By not giving anybody a warning as to what was coming you have made those plugins completely useless. You should have told all of your customers what was coming so we could do every thing in our power to at least update the plugins to be compatible with our current setup. But no, no warning of any kind. I’ve never seen anything like this in my life. Good riddance Waves.

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So, if I want a new plugin, I am forced to get a subscription… for me that move is very close to blackmailing. I am sorry to say that.

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Hi @oliveramberg,

Prior to Waves Creative Access, new plugins that were released were free to Mercury owners only if they own the Update plan, so this option still remains you can move to Waves Creative Access whenever there are new plugins releases or a version update you wish to perform while still maintaining your current perpetual licenses.

I own nearly every Waves plugin, but only the latest plugins end up in production. I won’t pay a subscription for the one Waves plugin I currently use!!

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Ok, but I think that for someone like me who spent 500 euros in the last month for your plugins and above all, for all the guys here who are your loyal customers , you should have made a serious offer … not 7 poor days of free trial… I feel like being a morron who will watch other new customers taking benefit of this offer while I must wait my licences ending off…

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Hi @lucianwraith, @vincent.dasilvaaires

Over the years we received many customer requests to move away from the Waves Update Plan for plugins and bundle updates. Waves Creative Access is the direct response to these requests and provides many additional benefits beyond updates for our customers. The many benefits are listed in the OP above.

The subscription itself isn’t the issue here. The fact that you killed off all perpetual sales without any heads up is what’s pissing people off. I would not have invested in Mercury & Digigrid Hardware 4 months ago, if I had known that all my purchases might be worthless when the next version of macOS breaks compatibility.
AVID & Plugin Alliance have tried the same stunt and have failed. How anybody at Waves thought that the third time might be the charm is beyond me.

  • Any customer who feels wronged, feel free to contact our Inside Sales department to discuss what their options are, we value our customers very much.

Saying I feel ā€œwrongedā€ is putting it mildly but I’m not going to demand special treatment from your inside Sales department because YOU f’ed up so it’s YOUR job to fix this mess.

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Sad to say, like many, I will now start looking elsewhere for my fx needs. I had started using Waves almost exclusively, but I will not go for a subscription model.

I had no issues with WUP. I love my Waves plugins. But I will not continue this path if subscription is the only option.

Sadly,

Magnus

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Waves subscription model only is a very bad move!
I’m a long time waves user and for me its inacceptable!

With perpetual licenses and WUP I CAN decide WHEN and WHY I want to have the new version, new plugins as well!
Now this is history!

Go back to perpetual licenses and WUP as an option as it was!

Otherwise you will loose another customer!

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I’ve been using Waves for almost twenty years. This will likely end that. That’s okay. The plugins aren’t so indispensable that I will miss them. There are plenty of other fantastic plugins we can purchase.

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What you could do;
Bring back WUP.
And do a yearly sale on separate plugins, so that people get a chance to complete their collection of only the plugins that they want, that they can then WUP as they need.
That way you can sign up people to a subscription if they want a plugin instantly. And you can also get people to sign up the the subscription to try things out that they then will purchase at the yearly sale, even people that own some of the plugins, will sign on to try out your new stuff, of things they haven’t gotten, just so they know what to get on the sale.

Also, where are all the posts in this thread in support of this move? There must be TONS of potential customers who love this idea.

Where are they?

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This is just a joke.
I need the waves plugins on 3 computers at the same time and also have 3 licenses for my purchased plugins. Can I now throw everything in the trash because I get no updates? I have already paid money into the next year for the update plan.
I’m not paying for 3 subscription models $75 per month. You can only license one computer at a time with the new Creative Access.

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Yeah, this is some MBA’s bright wheeze.

Open your old sessions. Print any tracks with Waves plugins on them. This will be the only way to continue to own what they told you you were buying.

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Dear Waves team!

I have many plugins from you, including Mercury. I am very disappointed with your new sales policy. I’m going to delete all waves from the PC now and I don’t want to have anything to do with you guys anymore!

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Based on the plugins I previously bought and would like to keep using in the future, my only option now is to subscribe to ā€œMercuryā€ which is something I had no interest in.

Why is it not possible to subscribe to just the plugins I actually want to continue using?

I simply do not see value in paying for things I don’t want and will not use. I also don’t care about new plugins - how do I know I even want or need them yet?

We’re essentially being forced into subscribing to a maxed out bigger bundle. Please try and offer a system where users are able to choose the products they would like to use - be it through subscription or purchasing and paying update fees.

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If you genuinely don’t understand why you have just destroyed your brand overnight, allow me to summarise.

For decades people have bought perpetual licenses from you. They own them outright. The only issue is that new OSs sometimes stop them working, so occasionally we need them updated to the latest version. This is what the WUP did, imperfect as it was. Fortunately, you offered a better option for many of us - upgrading a bundle in a sale to a bigger one - more plugins, less cost than the WUP. You even finally got Waves Central working after a decade of trauma, I actually felt pretty warm and fuzzy about you guys over the past couple of years.

Until yesterday.

Without warning, that option has gone forever. Our investment in you now has a time limit, dependent on our upgrading to a new OS. At that point, they become worthless. We can subscribe - wow, I even get a whole month free I see - but there’s no difference to someone starting from scratch.

Many of us will never subscribe to any music-making service. Many more will not do so now as you have broken the moral contract with all your customers. Not so much broken, but obliterated. Had you given warning, we could have got things up to date, ready for AAX silicon etc. By your choice, you have denied that to every single one of your customers.

You might claw some of these customers back if you reinstate the WUP. But how is any customer ever supposed to trust you again? It will have to be a quite spectacular mea culpa. To be honest, it would have to be better than the old WUP conditions to have any hope of restoring the goodwill of some of your huge customer base.

I’m struggling to think of a developer doing anything quite so stupid and unethical in a single hit. Perhaps a management crisis meeting is in order.

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Tone. Deaf.

I can’t imagine a scenario where I’m on a subscription for plugins I have already purchased. Really disappointing, because there are some great tools involved, but not at all surprising considering the history here. I avoided Waves for years and years and finally broke down when prices dropped and now here we are… I will hang on to my perpertual versions for as long as OS will possibly allow, but the workflow shift away from them has to happen now. Great.

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You know why people were complaining? Because it was basically a hidden subscription. Now you’re replacing it with a real subscription and even take away the only benefit of WUP, the second licenses.

Congratulations!

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